P&G Launches Olay Facial Cleansing Tool

Designed by the Olay Professional Alliance for Skin Care Innovation, a group of dermatologists and Olay scientists, the Olay Professional Pro-X Advanced Cleansing System is said to provide gentle cleansing and exfoliation, remove dry skin cells and promote cell turnover at a fraction of the cost as compared to a more expensive professional cleansing system. The tool’s micro-massaging action helps maximize the immediate hydrating effectiveness of your anti-aging moisturizer.

“The secret to Olay Professional Pro-X Advanced Cleansing System‘s effective cleansing is in the rotating bristles,” said Dr. Greg Hillebrand, P&G Beauty Science. “As the tool’s two-speed brushhead spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse.”

• Prime skin for treatments by thoroughly cleansing
• Cleanse 6x better than basic cleansing alone to reveal brighter, smoother skin with each use
• Help maximize the immediate hydrating effectiveness of anti-aging moisturizers


In a recent study conducted with 19 women, the Olay Professional Pro-X Wrinkle Smoothing Cream hydrated skin better after one hour when used after the Olay Professional Pro-X Advanced Cleansing System than when used after the cleanser alone.